Petoskey local DeJuan Jordan has spent the last decade reinventing himself and diving into the world of video production. His award-winning work has been seen by thousands and has helped various clients throughout Michigan and beyond. Jordan first knew he wanted to work in the world of video production six years ago when he was editing music for friends. However, it wasn’t until he was awarded a scholarship through the Little Traverse Bay Bands of Odawa Indians (LTBB) to attend North Central Michigan College to study New Media and Graphic Design in 2016. Through this, he turned his love of video production into a career.

He’s done work for various music festivals, businesses, and nonprofits. A 2021 Telly Award for his work with the Great Lakes Chamber Orchestra (GLCO) is only one testament to his hard work. He credits some of his success to mentoring from Petoskey locals Roger Tallman and Rick Pierpont. However, knows it’s the hard work and dedication to his craft that helped him evolve as a videographer.

Jordan has been behind the lens of various live streaming events, pay-per-view events, marketing videos, and more. The Blissfest Music Organization, Earthworks Harvest Gathering, Crooked Tree Arts Center, Bear Creek Organic Farm, GLCO, LTBB, Sol of the Lost Tamarack, and Michigan Food and Farming Systems (MIFFS) are only a few of his regular clients.

Now, with his own budding business with Alpine Media, Jordan looks forward to continuing and expanding his work. He looks forward to continuing his work on the art center’s performance committee and beginning his term as a new board member.

“I love that having a local arts center brings the community together by displaying local art from around the area. With various forms of art as a visitor, you can learn so much about the atmosphere in the area where we live.

Arts centers are also a place where young artists get inspired to create art by seeing the work of others, and to me that is priceless!”